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The New New - A First Edition
A round-up of the new brand experiences and cultural experiments that have launched into our world.
Some are part of bigger trends. Most are indicators of culture today. Many are ridiculous. All make for good conversation starters. (Plus, right now, we could all use some levity in our feeds.)
VHS Tapes, the new retro
ASMR, now live
Spotify Playlists, for your pet Iguana
Underwater Torpedo Leagues, a Thing
Sober Curious, the movement grows
Banana on the Wall, don’t eat it
Quarter Pounders, as scented candles
Whoppers, see they are really real food
Panera, chases Burger King subscriptions
Gen Z, cannot put you on hold
Virtual events, the now way to do events
Thanks for reading this exploratory edition of The New New, a round-up of brand experiences, cultural-driven experiments, and overt randomness.
Will there be a second edition? Should there be a second edition?
Let’s see where it goes.