The New New brings together the important and the irreverent across emerging experiences, culture-driven experiments, and scoops of perception. Published monthly(ish).

It is written by Brent Turner.

Brent is the head of strategy and solutions for Opus Agency. His past lives include stints as the chief digital officer inside MIT, surviving two startup-to-IPO adventures, running his own company, and leading teams at places like Ogilvy.

At Opus, one of the hottest and, now, one of the world’s largest brand experience agencies, Brent and his teams are currently working with 13 of the Top 20 World’s Most Valuable Global Brands.

The New New captures the curiosity that is circling through Brent’s feeds and features original insights of his own.

Occasionally, the newest of the new is curated into one spot.

When that happens, it is published here, on The New New.